Before Earth Day on the 22ndn/a April, Azure Beach announced an exciting sustainability-focused initiative that sees them partnering with Ocean Sole to form an all-new “Save the Ocean, Flamingos at Azure” movement. Azure Beach is also proud to announce the results of its sustainable development approach.
Ocean Sole is a community-driven social enterprise championing positive change in Kenya. The company provides jobs for low-income Kenyans who collect flip-flops discarded on the country’s beaches and waterways and turn them into unique colorful sculptures and household essentials, which are then sold in markets across the country.
Although the principle is simple, the positive financial, social and environmental impact of these actions is vast and far-reaching: the initiative provides jobs and valuable income to those in need and raises awareness of the state of the oceans. of the world and the worrying impact that waste has on marine life. What’s more, by recycling so many flip-flops (about 75,000 last year alone) and using them instead of wood to make functional items, the eco-conscious company believes it saves more 500 trees per year. They also give back to the Kenyan community by dedicating 10-15% of their income to beach cleanups, vocational and educational programs, and ongoing conservation efforts.
Reflecting the Earth Day 2022 theme that implores us all to “invest in our planet”, Azure Beach has embraced this opportunity to work with Ocean Sole, providing invaluable assistance not only by highlighting the work they do , but also helping to generate much-needed funds. Ocean Sole aims to recycle one million flip flops per year, recycle over a ton of polystyrene per month and save over five hundred trees per year – using flip flops instead of wood.
Azure Beach-Dubai has purchased its own completely unique Flip Flop Flamingo sculptures, made from recycled flip flops and handcrafted by Kenyan artisans, which are proudly displayed at the beach club.
Azure Beach is fully committed to helping the environment and has implemented sustainability efforts throughout the property. This year, the team managed to recycle around five and a half tonnes of fruit, removing scraps and misshapen items and using them in drinks rather than throwing them away. They replaced about 1,000 water bottles with glass bottles and replaced about 235 kg (23,500 pieces) of single-use plastic containers with aluminum. The Azure Beach team also partnered with Neutral Fuels and recycled approximately 15,600 liters of cooking oil. Finally, to help and support the fight against climate change, the team planted approximately 200 trees across the property.