Beer giant Żubr to help Biebrza National Park buy land for conservation work – The First News
A Polish beer brand has partnered with Poland’s largest national park to help protect endangered species by helping buy land for the park to carry out conservation work.
The Żubr beer brand, named after one of Europe’s most endangered animals, the bison, has teamed up with the authorities of Biebrza National Park in a long-term cooperation project aimed at to recover critical land plots for endangered animal species.
About 40 percent of the land in the Pak is not owned by him, but privately owned, meaning park staff cannot carry out conservation activities there.
Important natural area on the map of Europe, Biebrza National Park contains one of the last valleys in Europe not destroyed by man and appreturn about 500 million cubic meters of water to the Biebrza wetlands, which are also home to several species of protected birds in Europe.
“Habitat protection is essential for an endangered bird species to stay in the given area. Because it not only nests there, but also feeds there, brings its chicks to the water and rests during migration.
“While agriculture is not an appropriate protection of these habitats, namely proper disbudding, mowing, etc.
“This will only be possible if we acquire this land for the park and protect it properly.”
The purchase of land is a priority for Parc de la Biebrza and the involvement of the Żubr brand now makes it possible to accelerate its acceleration.
The brand has already helped the park purchase the first of the planned plots, helping to increase park ownership over the area.
Activities in Biebrza National Park are part of the beer brand’s mission to support wildlife by reinvesting part of its profits into nature conservation.
It is already engaged in nature conservation and long-term initiatives in other regions of Poland, such as cooperation with Białowieża National Park where in 2020 it funded specialized equipment for worth PLN 1 million, will provide an additional PLN 1 million this year for ongoing initiatives to conserve wildlife and provided immediate assistance during fires in the Biebrza Valley.
Urszula Czerniawska-Kapeluch, Senior Brand Manager at Żubr, said: “The Żubr brand was created 18 years ago around the symbols of Polish nature.
“In the brand’s advertisements, the brand’s hero – Żubr (representative of the European bison) – plays the role of the guardian of the forest, who takes care of all its inhabitants.
“As our brand draws on the Polish nature world, we feel responsible for actively supporting its protection. ”